By Seb Joseph

Advertisers using mobile app ads on Facebook and Instagram to promote their own apps boosted downloads by 196 per cent in the final quarter of 2015, according to a study.

The year-on-year increase comes as Kenshoo’s report finds that spend on mobile app ads jumped 155 per cent in the same period.

Another key takeaway was that app install ads on Instagram generated more than a fifth of all app install ad clicks in the last four months of 2015. Researchers suggested that Instagram’s app advertisers can acquire new customers at a lower cost compared to other channels, due to those ads Read full story ›

Source: The Drum