By John Glenday

Facebook could be inflating the reach of Facebook’s Ads Manager into the millions, according to research from Pivotal.

According to Facebook, it can reach 41m 18-24 year old’s and 60m 25-34 year old’s in the US. However, one analyst who has called out the firm for massively overstating the number of people who view ads on the platform given that census data confirms there are only 31m and 45m people respectively in each age bracket.

In a statement Facebook confirmed that the numbers it gives advertisers are “estimates” of how many people are “eligible” to see a hypothetical Read full story ›

Source: The Drum