By Staff Writer

Facebook is to close down its ad exchange FBX, an advertising tool that lets brands retarget ads via third parties such as AppNexus and Criteo, in November according to The Wall Street Journal.

The Wall Street Journal claims that Facebook has confirmed the closure, adding that Facebook began notifying partners, which also include DataXu and MediaMath, earlier this week with the social networking giant reported to be focusing on directing advertisers towards its own Audience Network instead.

Facebook’s Audience Network lets advertisers target users of the social network on third-party websites and apps, but differs from FBX Read full story ›

Source: The Drum