Facebook doubles-down on efforts to woo retailers with more tools to prove mobile ads impact in-store sales
Facebook has revealed new tools it promises will help retailers understand if mobile ads get people to go into stores and if they are buying as it looks to cement itself as the platform of choice for brands wanting to measure online ads against offline sales metrics.
The update announced today (14 June) revealed new metrics that will be embedded into Facebook’s Ads Reporting system and is underpinned by a consumers-facing product that will direct users to stores.
The first piece of the puzzle is an interactive map – dubbed Store Locator – which retailers can use as part of location-targeted mobile Read full story ›
Source: The Drum
