Facebook introduces video to its third-party audience network
To help facilitate such a change in mindset, Facebook has today (16 May) announced it is expanding Facebook Audience Network (FAN) to support more video, meaning that the third-party audience network will now be available to drive brand objectives like awareness and recall, beginning with the number of times an ad is viewed. This is on top of the earlier performance advertising campaigns it was able to optimise towards, such as app installs, etc.
The update also means the video ads booked using FAN will be served as in-stream ad formats either before, during, or after a piece of video content Read full story ›
Source: The Drum
