By Kaltrina Bylykbashi

The company blog post, released yesterday (11 Feb) said that Facebook plans to produce relevance scores as a new metric on its ad platform, by calculating the positive and negative feedback an ad receives from its target audience. The more positive interactions an ad receives, the higher the relevance score.

Positive reactions can be measured by video views or conversions, depending on the ad’s objective. If people are more inclined to hide or report ads, the scores will be lower.

The maximum relevance score is 10, and Facebook only scores an ad’s relevance after it has been served 500 times.

Facebook claims Read full story ›

Source: Marketing Week