By Jennifer Faull

Facebook is looking to cement itself as a credible e-commerce platform among retailers ahead of the Christmas rush with the launch of new features, including faster landing pages and a shoppable section that curates products.

First up, Canvas which has been positioned as an antidote to issues that currently prevent consumers making final purchases via mobile, namely slow load times on sites that aren’t optimised for the mobile web (which, in other words, require too many clicks).

Now, clicking on an ad in Facebook’s News Feed results in a fast-loading, full-screen page with more information on a product and the option to Read full story ›

Source: The Drum