By Lisa Lacy

Facebook has introduced more ways to help marketers re-engage offline audiences.

According to a blog post, since launching last year, thousands of companies have used Facebook’s offline conversions tool to measure the impact their campaigns have on offline purchases. Now, these advertisers, which include Macy’s, KFC and Dick’s Sporting Goods, can build custom audiences from their offline conversion event sets comprised of consumers who have previously purchased offline.

Facebook said these new types of audiences allow brands to re-engage customers based on their interactions through offline channels like stores or call centers. Brands can also create lookalike audiences Read full story ›

Source: The Drum