By John Glenday

Mobile phone messaging apps such as WhatsApp, Facebook Messenger, WeChat, Line and Snapchat are set to extend their reach to more than 1.4bn consumers in 2015, up 31.6 per cent on last year, according to eMarketer’s first ever global survey of the sector.

Illustrating the sectors rise to dominance, eMarketer pointed out that three quarters of all smartphone users will use a mobile messaging app at least once a month in 2015, a trend set to continue unabated through to 2018 – when it is projected 80 per cent of smartphone users will utilise such services, equivalent to 2 billion consumers.

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Source: The Drum