Facebook named as the most effective social media platform or advertising
Facebook has been named as the most effective advertising platform by industry executives, according to a new report from eMarketer.
Executives from 29 companies graded the “Big Three” social platforms- Facebook, LinkedIn and Twitter- and the “Emerging Three”- Instagram, Pinterest and Snapchat- across an array of categories such as creative capabilities, ad targeting, measurement and Return on Investment (ROI).
The report, titled “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms”, asked respondents what grade they would give the social media sites for ad targeting on the platform.
Facebook was awarded an A for its ad targeting capabilities with Twitter and LinkedIn Read full story ›
Source: The Drum
