By Ronan Shields

Facebook is making significant alterations in its publisher business, by rolling back access to its video supply-side platform (SSP) LiveRail, in favour of its mobile-focused Facebook Audience Network (FAN), as it seeks to promote its private marketplace (PMP) offering, and further rival Google’s AdSense.

The social network today (7 January) announced it will no longer be accepting new customers for its LiveRail ad server (which it purchased in 2014), in order to focus attention on its recently launched FAN – a service that lets brands target users with Facebook insights across a network of third-party publishers.

Facebook said that it Read full story ›

Source: The Drum