Facebook poaches Google’s Damian Burns to run global sales for Atlas
Facebook has poached Google’s director of global strategic partnerships Damian Burns to run global sales of its ad platform Atlas, The Drum understands.
Burns, who has held a variety of senior roles at Google since 2005 when he joined as head of agency relations for EMEA, is understood to currently be on gardening leave.
Facebook has rebuilt Atlas from the ground up since it took it over from Microsoft last year, introducing cross-device targeting and offline sales tracking as the social media juggernaut seeks to enforce its position as a serious Google rival.
These changes have seen Facebook ditch the Read full story ›
Source: The Drum
