By Sarah Vizard

Currently fewer users make purchases on mobile phones, preferring to browse rather than buy, because the mobile web can be much slower than desktop and making a purchase harder. Emarketer estimates that mobile purchases account for just 2% of retail sales.

“For people, the mobile shopping experience is often difficult to navigate. Customers can experience slow load times and too many steps on the way to checkout. This is bad for people and bad for marketers,” says Facebook in a blog post.

Facebook is hoping to change that with a trial feature that will host a retailer’s product catalogue within its ‘Canvas’ Read full story ›

Source: Marketing Week