By Jennifer Faull

Facebook has revealed an online Creative Hub which it hopes will educate creatives within agencies on how to get the most out of the suite of ad formats now available on the platform.

The social network has been on a charm offensive for the past few years to get client-side marketers to send ad budgets its way, investing heavily on new formats, targeting and measurement tools.

But Facebook’s chief creative officer Mark D’Arcy admitted today it has neglected to ensure the creative agencies are being given enough guidance on what works (and doesn’t).

“Within just 36 months we’ve gone from having very Read full story ›

Source: The Drum