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Facebook to begin displaying ads to non-Facebook users on other websites

on May 27, 2016 | 0 comments

By John Glenday

Facebook has signalled its intent to dominate all internet advertising by helping marketers to display ads to non-Facebook users on other websites.

Up until now the social network has only shown ads to Facebook members when they visited third-party websites and applications which were part of its Audience Network. However, by eyeing those non-Facebook users the social network is essentially making a play to sell ads beyond its own walled garden.

Facebook is seeking to branch out from being a social network to an online advertising company and to that end aims to grow its market share in video and display Read full story ›

Source: The Drum