Facebook to begin displaying ads to non-Facebook users on other websites
By John Glenday
Facebook has signalled its intent to dominate all internet advertising by helping marketers to display ads to non-Facebook users on other websites.
Up until now the social network has only shown ads to Facebook members when they visited third-party websites and applications which were part of its Audience Network. However, by eyeing those non-Facebook users the social network is essentially making a play to sell ads beyond its own walled garden.
Facebook is seeking to branch out from being a social network to an online advertising company and to that end aims to grow its market share in video and display Read full story ›
Source: The Drum




