By Seb Joseph

The strategic shift has been a long time coming for the social network with the launch of its Atlas ad server last month a key step in efforts to give marketers the ad targeting and measurement tools needed to serve personalised branded content at scale.

Further additions to Facebook’s ad tech armoury are coming as it looks to press home its advantage in the mobile space in the battle for ad revenues with Google, Twitter and Yahoo. The company’s advertising revenue jumped 64% year-on-year to $2.96bn in the three months to September, with two thirds of that coming from the mobile Read full story ›

Source: Marketing Week