Facebook to marketers: ‘We’re better together with TV – not apart’
By Seb Joseph
Facebook says it doesn’t want to force marketers to choose to between spending budgets on its own video ads or on TV, trumpeting recently launched services as proof the two channels are stronger together, not apart.
“There may be a day when most of the video that you see may be on Facebook’s Newsfeed,” said Facebook’s global lead for product marketing Matthew Corbin. To get there, the world’s largest social network is trying to temper claims it wants to steal TV budgets away from TV and instead wants advertisers to think of it as a way of extending the reach of Read full story ›
Source: The Drum




