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Facebook vs YouTube: who will win the video battle?

on Jul 2, 2015 | 0 comments

By Sarah Vizard

Source: Ampere Analysis

Facebook last night (1 July) unveiled plans for a ‘suggested videos’ feature. When users tap on a video in their news feed, the site will show additional video suggestions underneath interspersed with ads.

These will be similar to the video already being watched – for example on the same topic or from the same publisher. The tool is currently being trialled on a small number of US iPhone users.

Facebook plans to monetise the test by sharing 55% of the revenue from ads that appear in the suggested videos feed. The share will be based on how much time a user spent Read full story ›

Source: Marketing Week