Facebook weighs in on the viewability debate, as it looks to prove that it provides the best ad product for brands
The social network states in its company blog post, that it only measures ‘viewed impressions’ on its ad platform as advertisers increasingly adopt the position that it is better to measure ‘viewed impressions’ than ‘served impressions’.
If a brand looks at ‘served impressions’ it means that the ad platform it uses has simply delivered an ad on to a browser, and it is counted a success no matter where the ad ends up on the screen. ‘Viewed impressions’ add to this measure as it also looks at whether the ad was is in the right place to be seen by users, Read full story ›
Source: Marketing Week
