By John McCarthy

US Facebook users can now gift their friends free Bud Light and Budweiser on their birthdays due to a new digital trial which will be rolled-out across the whole of the US next year.

Anheuser-Busch, the brewer of Budweiser and Bud Light, this week launched the pilot scheme which was created by digital agency AKQA.

The beers will be redeemable in bars and restaurant throughout Chicago and across Denver, upon the verification of an online voucher. Each claimant will have to also show a state-issued ID to prove their age.

Lucas Herscovici, vice president of consumer connections at Anheuser-Busch, said: “Beer is the Read full story ›

Source: The Drum