By Thomas Hobbs

The social media giant has embraced video in a big way, with Facebook’s CEO Mark Zuckerberg revealing that 500 million people now watch videos every day via the desktop website and its apps. “We’re just scratching the service of what video can do for advertisers,” Zuckerberg said earlier this month.

Heading up Facebook’s Atlas Advertising Suite, which it acquired from Microsoft in 2013, Jakubowski has played a central role in evolving the Atlas platform from desktops and cookies to becoming smartphone focused.

And, after migrating its original Atlas clients to the updated version, Facebook saw a 150% increase in impressions on the Read full story ›

Source: Marketing Week