A week after it confirmed it is rolling back its LiveRail operations to concentrate on its Facebook Audience Network (FAN), it has been revealed the social network is also rolling out the publisher monetisation business to include mobile web inventory. A move that can be seen as a further encroachment on business that would have been the primary domain of Google.

AdExchanger reports that Facebook is working with up to 10 publishers to run ads bought through FAN on mobile web inventory (formerly its services were only available on mobile app inventory), just a week after Facebook has confirmed Read full story ›

Source: The Drum