By Seb Joseph

Facebook’s Notify app delivers mobile notifications based on user interests and media experts believe it could provide the type of native advertising publishers need to combat the rise of ad blocking.

The social network released the standalone app earlier this week that lets people curate news and entertainment stories into one feed. It further pushes Facebook into articles following the arrival of its Instant Articles feature last month and already has publishers such as BuzzFeed and The New York Times signed up to the latest way of hosting and packaging up content it doesn’t own.

On the face of it, Notify sounds Read full story ›

Source: The Drum