By Seb Joseph

Facebook has ruled out making a dash for media rights in its bid to successfully monetise its fast-growing live streaming audience.

Buying the rights to the world’s biggest sports would be an enormous shift for the social network. As a business it’s an advertising platform first and foremost but were it to buy the rights to Premier League matches or NBA games then it would more similarities with a media owner. And while many observers are quick to point out that Facebook is doing just that, aggressively moving into live sports may be a step too far, too soon.

“I don’t see Read full story ›

Source: The Drum