Fake news is not just an ad industry problem but a societal one, says Sizmek
Fake news is not just an ad industry problem, it’s a larger social problem, according to Sizmek director of product strategy John Douglas.
Douglas’ words, however, aren’t said as a way of shirking industry responsibility as Sizmek launched its own technology that helps advertisers block fake news and satire websites from their ad lists.
In discussing how Sizmek plans to develop this tool, Douglas said, “We have to remember that fake news is not just an ad industry problem. It’s a larger social problem and we’re continuing to pay close attention to how such news is identified and flagged by Read full story ›
Source: The Drum
