By Mark Borkowski

Cheers have greeted the news that our 21st century Vera Lynn has wed! So?

Well, what’s unusual about Cheryl Cole’s holy union announcement is the manner of its outing. The impressive tactics deployed to stay below the radar before breaking official news proves a high-net-worth celebrity brand can have their cake and eat it.

Is it a post-Leveson new celebrity indicator or a steadfast willingness to prove a point?

This style of announcement benchmarks the Cole brand against other organisations inside and outside of her sector.

Thankfully, we were spared a tsunami of speculation on the possible marriage. There were no Read full story ›

Source: The Drum