By Michael Feeley

Family Traveller, a media outlet dedicated to all things family travel related, has appointed Rooster to handle its UK and international PR.

The agency has been tasked with increasing brand awareness for Family Traveller magazine and its sister website FamilyTraveller.com among the outlet’s primary target audience of ABC1 mums aged 28-45, as well as in the B2B sector.

Rooster’s strategy positions Family Traveller as the default destination for authoritative advice on family travel and will build the profile of the publication’s experts in the sector, including editor Jane Anderson. The agency will also place Family Traveller’s high-quality content across other mainstream Read full story ›

Source: The Drum