Fanta turns to Vine for weekly digital comedy series
Fanta has turned to Vine to create a weekly digital comedy series, “Fanta For The Funny,” with the aim to target teenagers and young adults.
The seven-figure campaign, which launched on Friday (15 August) across Fanta’s social and digital channels as well as CollegeHumor.com, will run for six weeks.
Gags and pratfalls are the agenda for the video series, which is comprised of Vine videos, with big-name users AlliCattt, Jason Mendez and Mighty Duck being on board to create and share content, as well as encouraging others to do the same.
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Source: The Drum
