By Julie Langley

Media and creative convergence, IT and marketing services converging, and new networks and business models emerging to challenge the existing order – these are all key themes for the world of marketing services and technology.

At the same time, great storytelling skills will be more important than ever to cut through the noise, and they won’t be replaced by technology. All of these themes, and more, were explored at the recent Next Gen: Future Thinking.

Facebook’s director of agency partnerships, Claire Valoti, was on hand to remind the audience of the power of a platform that claims one in four of all Read full story ›

Source: The Drum