‘Faster than expected’ rise in branded content puts Huffington Post on course for 30% revenue stream, says CEO Jimmy Maymann
The Huffington Post will likely see 30 per cent of its revenue coming from branded content solutions by the end of this year according to CEO Jimmy Maymann after a faster than expected acceleration in the space.
Speaking to The Drum at the AOP’s autumn conference in London, Maymann said the UK was second behind the US in the branded content market in his view and the publisher hoped to take the advertising solution to markets such as Japan, where he said some have “never even heard of” the technique.
“It’s not only been for us but that market in general, there’s Read full story ›
Source: The Drum
