By Tim Burke

It’s easy enough to become complacent about your audience, once you believe you know their common demographics and tried-and-true lifestyle points. That core definition – age, gender, geo and a few interests – quietly becomes the default engine that drives your consumer marketing and media choices, year in and year out.

But what about all that juicy stuff you don’t know? Their hobbies, who they follow on social media, their content affinities, how they message, what content or online experience they consume and digest, what they share with friends, where and exactly how they spend their time in media channels? There’s Read full story ›

Source: The Drum