By Laurie Fullerton

The Federal Trade Commission has cracked down on celebrities and Internet personalities who may be posting or promoting a brand or product but omitting the fact that they are being paid to endorse the content or product.

According to a Bloomberg news article, the FTC is putting more pressure on advertisers to comply with its Ad Practices Division rather than allowing the practice of endorsing a product without saying so.

Influential celebrities posting brand messages on their personal accounts may not be as authentic as it appears, a fact that has not gone unnoticed by the U.S. government. According to Read full story ›

Source: The Drum