By Catherine Turner

Some three years ago the Association of Publishing Agencies (APA) changed its name to the Content Marketing Association. A sign of the times, it was an acknowledgement that ‘content’ was climbing the marketing agenda, and a commitment from the association to further promote it as such.

And it isn’t the only body pushing such an agenda: the Branded Content Marketing Association is a global industry body for branded content practitioners (mostly broadcasting and publishing companies) that aims to promote best practice and share knowledge, while the UK’s Institute of Direct and Digital Marketing (IDM) has seen interest in its courses and Read full story ›

Source: The Drum