By Cameron Clarke

Fetch’s estimated £30m acquisition by Dentsu Aegis will push the mobile agency to “a different level” according to its chief executive James Connelly.

He told The Drum that being part of a global network represented the best way for London-based Fetch to realise its growth ambitions in the US and Asia and expand its cross-platform services.

And he insisted that there had been no redundancies because of the deal. “It’s quite the opposite,” he said. “We’re going to be on a talent drive.”

Five-year-old Fetch received its first acquisition overtures in its second year of business, Connelly claimed, but it was Read full story ›

Source: The Drum