By Gillian West

Fiat is building on its fashion-focused campaigns from 2013 and 2014 with an integrated Autumn/Winter 2014 push promoting the Fiat 500’s newest trim level – the Fiat 500 Cult – as well as the variety of colours available in the range.

Created by krow Communications, the work reinforces Fiat 500’s position as a must-have fashion accessory with cues drawn from fashion photography showcasing the cars in vibrant, urban settings, accompanied by chic, stylish models in coordinated seasonal outfits.

Read full story ›

Source: The Drum