Fifa arrests will damage the brand and football itself
There is no doubt that today’s Fifa arrests have tarnished the brand of football’s world governing body, however whether this will reduce its ‘vice-like’ grip on the beautiful game is much harder to predict.
It is worth pointing out that, in British minds at least, Fifa is already a tarnished brand, so today’s developments only confirm what, for many years, people already suspected.
These question marks hanging over Fifa have always been there and have been heightened by the ongoing UK media storm against FIFA for the 2018 and 2022 World Cup decisions.
The arrest of some of the organisation’s most senior officers Read full story ›
Source: The Drum
