By Michael Greene

One of the things I love about working in the automated advertising sector is that every day offers a new set of challenges. Because the industry is moving so fast, however, it sometimes feels like we’re reactively putting out fires without taking the time to look at cause and prevention.

Take Methbot for instance: one of the biggest marketing stories of 2016, it dominated the headlines in December. Touted as the biggest ad fraud ever, the Methbot scam suggested that the Russian fraudsters were syphoning off millions of advertising dollars by tricking ad exchanges into thinking their fake Read full story ›

Source: The Drum