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First brand-focused TV ad from the New York Times in a decade to air at the Oscars, President Trump tweets the Droga5 ad 'is bad.''

on Feb 26, 2017 | 0 comments

By Laurie Fullerton

The New York Times was hoping to start a dialogue with its new brand campaign from Droga5, however President Trump has weighed in three days after it launched to describe it as “bad”.

Donald Trump posted a tweet slamming the Times’ ad campaign—which is focused on the importance of the truth, and independent journalists’ role in finding it—calling a TV spot “bad” and implying it was a waste of resources.

“For first time the failing @nytimes will take an ad (a bad one) to help save its failing reputation. Try reporting accurately & fairly!” he wrote.

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Source: The Drum