First TV campaign for Coke Life as the drink continues to outpace sister brands
Though the drink, which uses a blend of sugar and stevia, a naturally sourced sweetener, initially had slow sales after the soft launch in July due to limited distribution, the launch of a massive outdoor, print, digital and experiential campaign in September saw sales take off.
Now, the latest sales data from IRI shows that after these initial signs of early success sales of Coca-Cola Life continue to grow as the product has quickly become larger than sister brand Diet Coke Caffeine Free.
The data for the four-week period to 11 Oct shows that value sales for Coke Life have Read full story ›
Source: Marketing Week
