By Natalie Mortimer

American toy company Fisher-Price has renewed its sponsorship of Channel 5 children’s channel Milkshake for another year, as it looks to tap into its 17 million viewers.

The sponsorship package gives Fisher-Price presence on air for 365 days of the year, includes 10-second branded spots before and after the programme and 10-second spots on Milkshake VOD.

The activity will feature the key Fisher-Price ranges, Laugh & Learn, Little People, Imaginext and Thomas & Friends, and new animated content for the ranges is set to appear in four 10 second bumpers to drive key products, as well as competitions with new Read full story ›

Source: The Drum