By Laurie Fullerton

For a manufacturer of steel water tanks, integrating a B2B content marketing strategy was akin to being a fish out of water for the Pennsylvania-based Fisher Tank Company but the results speak to the success of breaking with tradition and embracing an inbound marketing strategy.

Almost since the time of the founding of the company in 1948, Fisher Tank Company had relied on cold calling, word of mouth referrals and repeat customers as their marketing strategy. It manufactures above-ground welded steel tanks – servicing clients in the fuel industries, waste water, pulp and paper and other municipal areas and with highly Read full story ›

Source: The Drum