By Minda Smiley

Fitbit spent nearly $22m on advertising in 2014, making it the top spender in the growing wearable fitness device category, according to Kantar Media.

Garmin was second with total ad spend reaching $18.7m while Samsung ranked third with $11.6m.

Nike and Google were far behind the top three, each spending about $3m. Kantar noted that the top three brands make up 75 per cent of advertising spend for the entire category.

Google dedicated only 1.5 per cent of its ad budget to the Android Wear Smartwatch while Samsung spent 1.7 per cent of its budget on its Galaxy Gear smartwatches. Nike spent Read full story ›

Source: The Drum