Fitness First appoints Virgin Australia’s David Anderson as CMO following rebrand
Fitness First has appointed David Anderson as chief marketing officer to lead the latest phase of its brand overhaul.
Joining from Virgin Australia Airlines where he was general manager, brand strategy and performance, Anderson will lead an innovation agenda to create added value services, new fitness products and brand campaigns as the company continues to utilise technology in a bid to “redefine” the gym experience.
Last week Fitness First unveiled a new partnership with Team GB and has outlined a road map aimed at combatting the gym industry’s previous innovation inertia.
Anderson will oversee the launch of a new fitness app Read full story ›
Source: The Drum
