Five brands that may want to change their strapline after the Red Bull ruling: McDonald’s, Volvo and more
With Red Bull being ordered to pay back money to everyone who bought a can after a court battle ruled the ‘Red Bull Gives You Wings’ claim misleading, The Drum takes a look at other brands whose slogans may not stand up to scrutiny.
McDonald’s: I’m Loving It
The catchy jingle-style strapline for McDonald’s may be well known, but so is the fact that some people don’t actually love the food from the fast food restaurant.
A social campaign by McDonalds in 2012 proved this: the company asked Twitter for their #McDstories, only to receive a string of negative Read full story ›
Source: The Drum
