Five myths about marketing procurement
By Tina Fegent
Marketing procurement as a skillset of procurement started over 25 years ago. I know, I have the grey hairs. Since then we have been toiling away to earn the respect of our bosses, our stakeholders and the suppliers in the marketplace.
The definition of procurement is the act of obtaining or buying goods and services. We seek to minimise risk and maximise value, which can be illustrated with these seven core benefits:
- security of supply
- lower costs
- reduced risk
- improved quality in outputs
- drive for greater added value,
- increased efficiencency
- encourage innovation
The Wikipedia page on procurement provides a good summary of the main activities of Read full story ›
Source: The Drum




