Five reasons I love Cannes Lions: Tom Cijffers, MD, Zenith Optimedia UK
It’s nearly that time of year again, when the most senior of agency bosses desert their offices for the wine and wonder that is the South of France. The Cannes Lions attract everyone who is anyway in European advertising, and this year is likely to be no exception. In this series, some senior figures offer their five main reasons for loving the festival so much. Today, we hear from Tom Cijffers, MD, Zenith Optimedia UK.
1. The single best thing about Cannes Lions is getting to see great work from all disciplines in the marketing mix, but Read full story ›
Source: The Drum
