By Reem Hotse

Don’t want your ad to be skipped? Here are the three things you need to do to get viewers past the first five seconds.

Face it – despite the fact that you work in marketing, you’re probably like most people in that you hover your mouse over the ‘skip ad’ button counting the seconds until you can proceed with your video watching experience. While none of us like to admit it, almost everyone thinks of advertising as intrusive and annoying – and the younger the viewer, the less they are willing to endure bad content. So, how do we get viewers Read full story ›

Source: The Drum