By Ayesha Salim

Creating personalised experiences for customers is a tricky business admitted panellists at the Adobe and Publicis Groupe session at the Consumer Electronics Show (CES) in Las Vegas earlier this month.

Senior executives on the panel from Publicis.Sapient, Mediavest Spark, Adobe, and Publicis Media said the data and technology is there to help deliver personalised consumer experiences – but it is too easy to get swayed by confusing industry jargon or what tactics Amazon or Walmart are using.

So how can brands tackle these challenges and create their own solid personalisation strategy? Here are five takeaways from the Read full story ›

Source: The Drum