Five things you need to know this week
1. The Big Issue starts its own coffee brand
The Big Issue is well known for allowing its vendors to sell a weekly print issue to keep them from sleeping rough. However, the charity is now expanding its offering by rolling out its first ‘co-branded’ coffee label.
It has partnered with advertising agency FCB Inferno and coffee brand Old Spike Roastery to launch Change Please, which aims to tackle the cycle of homelessness.
Homeless individuals will be housed in temporary accommodation and trained as baristas to sell premium coffee from custom-made coffee vans. They will also be paid the London living Read full story ›
Source: Marketing Week
