Five tips to ensure your first meeting with a start-up is successful
By Rose Lewis
I mentioned last month how start-ups can help you and your brand embrace innovation and work smarter. Creating a mutually beneficial relationship is another matter. So here are some tips on how to make the most of your first brand start-up meeting and build a long-term relationship.
1. Do your research beforehand
Just as the start-up founders will be doing in-depth research on you and your brand, you must do the same. If they’ve sent you a deck, read it before the meeting! If the deck is longer than 10 slides, read the first few to know who they are Read full story ›
Source: The Drum
